About the role

AI summarised

The Senior Digital Merchandising Manager leads the strategy and execution of digital product presentation and customer experience across e-commerce platforms. This role involves optimizing product listings, managing promotional campaigns, analyzing performance metrics, and collaborating with cross-functional teams to drive online sales and conversion rates. The position requires a strong blend of analytical, creative, and technical skills to enhance digital storefronts and support business growth.

Consumer ElectronicsOnsiteE-Commerce Digital Experience

Key Responsibilities

Develop and execute digital merchandising strategies to optimize product discovery and conversion
Manage product assortment, pricing, and promotional placement across digital channels
Analyze site performance, customer behavior, and sales data to inform merchandising decisions
Oversee the creation and scheduling of digital content, including banners, landing pages, and product displays
Conduct A/B testing and optimize layouts based on performance insights
Ensure brand consistency and compliance with merchandising guidelines across all digital touchpoints
Monitor inventory levels and coordinate with supply chain to prevent stockouts or overstock in key categories
Stay current with e-commerce trends, platform updates, and emerging merchandising best practices
Mentor junior team members and lead cross-functional initiatives to improve digital commerce effectiveness

Requirements

Bachelor’s degree in Marketing, Business, E-commerce, or a related field
5+ years of experience in digital merchandising, e-commerce, or retail analytics
Proven experience managing product assortments and promotions on major e-commerce platforms (e.g., Shopify, Magento, Amazon)
Strong analytical skills with proficiency in tools like Google Analytics, Adobe Analytics, or similar
Experience with A/B testing, conversion rate optimization (CRO), and customer journey analysis
Familiarity with CMS platforms and digital asset management systems
Excellent communication and collaboration skills for working with cross-functional teams
Ability to interpret data and translate insights into actionable merchandising strategies
Experience with SEO principles as they apply to product discovery and category pages
Demonstrated ability to manage multiple projects and priorities in a fast-paced environment
Knowledge of consumer behavior and online shopping trends
Proficiency in Excel or Google Sheets for data analysis and reporting
Experience working with BI tools such as Tableau, Power BI, or Looker is a plus
Prior experience in consumer electronics, fashion, or home goods retail is preferred