About the role
AI summarisedSenior Manager, Market Activation for APAC at Netflix's Ads business, responsible for bridging global strategy with regional execution to drive go-to-market readiness and commercial activation for product and content solutions. This role leads a regional team, partners cross-functionally with sales, product, and marketing teams, and ensures local market dynamics are embedded into global initiatives.
BusinessFull-timeMarketing
Key Responsibilities
- Lead regional go-to-market and commercial activation for Product & Content (including Live and Custom Sponsorships), in close partnership with Regional Commercial teams
- Serve as the single point of contact for the Regional Ads Leader, streamlining all aspects of local market activation support (Ads Product, Content/Live, internal launches, sales enablement, etc.)
- Partner with Global Market Activation and Product & Tech teams to translate global strategies into clear, executable regional plans that reflect local market dynamics, buyer behavior, product readiness, and inventory mix
- Act as the primary strategic thought partner for Product Marketing in the region, including product–market fit, feedback loops, product activation, and tracking of key performance metrics
- Ensure commercial plans are accurate, transparent, and adaptable, providing timely insights and recommendations to Regional Commercial teams
- Serve as the regional coordination hub across Sales, MP&O/Finance (RYA), Legal, Marketing, Product, and Global Market Activation
- Ensure regional requirements and nuances are embedded into global initiatives, launches, and quarterly planning cycles
- Lead and facilitate regional participation in cross-functional go-to-market planning, ensuring smooth and consistent in-market execution
- Drive knowledge sharing, best-practice exchange, and alignment across regions and with global partners
- Build, lead, and develop a high-performing regional team directly responsible for Product Marketing in region
- Support and coach all members of the extended Market Activation function in region
- Foster a pragmatic, high-performance culture grounded in accountability, operational excellence, and measurable commercial impact
Requirements
- 15+ years of experience across Digital Advertising & Sales, Product Marketing, and Product Go-to-Market
- Deep, current understanding of the digital media and advertising ecosystem, including the digital ads product landscape
- Programmatic and Ad Tech expertise; prior hands-on or strategic oversight in these areas is a strong plus
- Demonstrated experience leading teams, complex planning and execution across regional or international markets within a global, matrixed organization
- Proven ability to manage and scale cross-functional programs, while effectively influencing & working with a large set of senior executives and key stakeholders
- Track record of building, leading, and mentoring high-performing teams in fast-paced, high-growth, and high-complexity environments