About the role
AI summarisedThis role leads the development and commercialization of sponsored creative solutions across Netflix's APAC ecosystem, including social channels and events. The manager will drive social and event commercialization strategies, partner with cross-functional teams, and support sales enablement to grow brand partnerships revenue.
BusinessFull-timeMarketing
Key Responsibilities
- Lead the APAC planning, rollout and ongoing commercialisation of sponsored creative solution (current and future) across the Netflix ecosystem, aligning global strategy with regional and local market needs
- Lead APAC social commercialisation strategy across both custom and sponsored activity, partnering closely with in-market Marketing Partnerships Creative and Social teams and the regional Paid Media team
- Develop social packages, inclusive of production budgets, editorial calendar, distribution strategy, and CTA/product positioning, with consideration for branded content guidelines and restrictions on owned/earned social, target audience, and overall campaign goals
- Lead brand partner events commercialisation strategy, in close collaboration with Events, Brand Partnerships, Marketing Partnerships Creative and PR teams
- Evaluate and prioritise the revenue potential of new creative sponsorship opportunities, working closely with Brand Partnerships Leads, Ad Sales and Market Planning & Operations
- Support the broader Sponsorships & Solutions team in the development, launch and iteration of media sponsorship products and packaged solutions as required
- Partner with Sales Enablement and Product Marketing to develop sales narratives, training and go-to-market (GTM) materials that clearly articulate the value of IP-led solutions
- Work closely with Legal and Ad Policy teams to build scalable practices, guidelines and guardrails that grow revenue and protect member experience and content integrity
- Collaborate with the global Sponsorships & Solutions team to ensure consistency of creative sponsorship and social product launches and optimisation across markets, while localising for APAC where needed
- Coordinate with the global Sponsorships & Solutions and Product teams to identify, test and unlock new creative sponsorship assets or placements based on advertiser demand and insights across clients, members and Ad Sales teams
Requirements
- 10+ years of proven experience in brand partnerships and/or social marketing, developing and executing multi-channel, content-driven programs for leading brands
- 2+ years of experience in social commercialisation, ideally with an entertainment or media company or digital publisher
- Extensive knowledge of paid/branded content placement on social including platform tools, guidelines for FTC disclosures, and monetization rules and restrictions
- Strong experience in paid media on social platforms and the ability to translate specs and paid capabilities or limitations to internal and external sales partners
- Strong knowledge of the APAC advertising and media landscape, with hands-on experience operating across multiple markets and understanding cultural nuances
- Ability to partner closely with Ad Sales, supporting the full sales cycle by shaping proposals, narratives and joining client meetings as a subject matter expert when required
- Demonstrated ability to work cross-functionally, influencing and driving alignment
- Excellent project management skills and attention to detail, with the ability to manage multiple complex initiatives across markets in a fast-paced environment
- Self-starter who thrives in ambiguity, takes ownership and proactively identifies opportunities and solves problems in a dynamic, evolving environment
- Fluent in English, with additional languages a big plus (Korean, Japanese or Mandarin)