About the role
AI summarisedNetflix seeks a Performance Sr. Analyst for APAC to drive regional analyses on title and catalog promotion, product behavior, and merchandising activations. The role involves partnering with global and local teams to develop dashboards and standardize reporting, requiring deep analytical skills and APAC market knowledge.
BusinessFull-timeMarketing
Key Responsibilities
- Promotional Distribution analyses for titles, catalog, on-service activations and the effectiveness of merchandising strategies in the APAC markets.
- Partnering with local Product Merchandising Leads and Market leaders to plan and measure local activations for priority titles and Netflix's regional catalog.
- Working with the Global Performance team to support efforts to standardize distribution performance reporting, helping identify cross-region best practices to enhance scalability and consistency in analytics.
- Collaborating with the Global Performance team to evolve self-serve Merchandising dashboards/tools.
- Serving as a subject matter expert and a primary point of contact for promotional data in the APAC markets, supporting local Product Merchandising teams.
- Supporting as a connector and liaison across different regions and the core team.
Requirements
- Minimum 8 years of experience in analytical and insight roles
- Technical expertise in experimentation (AB tests), writing and reading queries (SQL) and metrics understanding
- Demonstrated experience with storytelling skills, especially with data analysis (visual slides, memos, synthesizing quantitative and qualitative insights)
- Strong communication and presentation skills - ability to influence without authority
- Must be a self-starter who can work independently
- Experience and knowledge with various APAC markets, understanding the nuances and differences between them
- Genuine interest and curiosity in Netflix's business, product, content, and the entertainment industry