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Consumer Insights, Senior Researcher, RoAPAC

Netflix
BusinessSingapore,SingaporeFull-time10 months ago
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About the role

AI summarised

Senior Researcher role at Netflix leading consumer insights projects across Southeast Asia, Australia/New Zealand, and Taiwan/Hong Kong. The role involves designing and executing research to inform content, product, marketing, and brand decisions, requiring deep regional market knowledge and entertainment research background.

BusinessFull-timeData & Insights

Key Responsibilities

  • Lead projects that guide the direction of the business and execution of tactics within South East Asia, Australia/New Zealand, and Taiwan/Hong Kong.
  • Develop strategic insights to inform content, product, marketing & brand decisions.
  • Interface and maintain work and relationships with different departments - Content, Product, Design, PR, social, creative.
  • Transform findings into recommendations that drive and support strategic decision making.
  • Set strategy and identify new directions.
  • Design research projects to proactively answer business critical questions.
  • Roll up sleeves and be hands-on in research execution.
  • Select the right methodology for the right questions using qualitative and quantitative techniques.
  • Prioritize when to pursue a research project and when to push back.
  • Build strong relationships with cross functional stakeholders.

Requirements

  • Deep understanding and proven track record of working across SEA, ANZ, and TW/HK markets.
  • Background in entertainment research (TV, film, advertising) strongly preferred.
  • Spent time living and working in APAC (preferably covering SEA, ANZ, and TW/HK) in a senior researcher role (ideally 10-15 years of experience).
  • Depth of experience in developing strategic insights.
  • Ability to interface and maintain work with different departments.
  • Thrives on understanding consumer behavior and transforming findings into recommendations.
  • Strong voice in setting strategy and identifying new directions.
  • Significant experience in designing research projects.
  • Master of primary research; secondary and foundational data/metrics knowledge helpful.
  • Confident in both qualitative and quantitative research techniques.
  • Great eyes for prioritization.
  • Enjoys autonomy yet hates working in silos.
  • Deep business acumen and ability to adapt to complex environment.
  • Fluent English speaker; regional language preferred (Thai, Bahasa Indonesia, or Tagalog).
  • Significant consumer insights experience, preferably in entertainment or tech industries.
  • Experience in fast paced environment and globally distributed team.
  • Experience in both qualitative and quantitative research with deep collaboration with analytics and data science.