About the role
AI summarisedThis role is for an Ads Product Marketing Associate focusing on the APAC region at a technology company. The associate will support product marketing initiatives for advertising products, conduct market research, and collaborate with cross-functional teams to drive campaign success.
BusinessFull-timeMarketing
Key Responsibilities
- Support the development and execution of product marketing strategies for advertising products in the APAC region.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Assist in creating marketing collateral, including presentations, case studies, and sales enablement materials.
- Collaborate with product, sales, and regional marketing teams to align go-to-market plans.
- Track and analyze campaign performance metrics to optimize marketing efforts.
- Manage localisation of global marketing materials for APAC markets.
- Coordinate with external agencies and vendors to execute marketing campaigns.
- Provide insights and recommendations based on data analysis to improve product adoption.
Requirements
- Bachelor's degree in Marketing, Business, Advertising, Communications, or a related field.
- 2-4 years of experience in product marketing, advertising, or a related role.
- Strong understanding of digital advertising and ad tech ecosystem.
- Excellent analytical skills with experience using data to drive decisions.
- Proven ability to manage multiple projects and meet deadlines.
- Fluency in English; proficiency in an additional APAC language is a plus.
- Experience working with cross-functional teams in a fast-paced environment.
- Familiarity with APAC market dynamics and cultural nuances.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).