About the role

AI summarised

The Senior Manager, Strategic Communications at Mirxes, a molecular diagnostics company, will lead digital marketing and social media strategy, manage the corporate website, drive content creation, and support external communications to enhance brand awareness. This role requires 4-6 years of experience in digital marketing communications and social media, strong stakeholder engagement skills, and the ability to work in a fast-paced environment.

BiotechFull-timeBranding and Marketing

Key Responsibilities

Own, manage and execute social media strategy and digital marketing campaigns to increase brand awareness and achieve company's goals through paid and owned media.
Own and manage the company website (for the corporate pillars), including but not limited to website optimisation, enhancing user experience, content creation and update.
Drive content creation across all platforms for brand growth and engagement
Identify, plan and execute high-impact campaigns like brand events, speaking opportunities and more
Ensure corporate website is aligned with branding, and manage media section on website
Stay abreast of trends, tools and best practices and provide market insights to refine and better social media and digital communications strategy/campaigns
Determine social media KPIs
Support internal and external communications and media when needed

Requirements

Degree in Marketing or Communications or relevant disciplines, preferably with 4 to 6 years of work experience in digital marketing communications and social media.
Strong interpersonal, communication and presentation skills.
Experience in planning and execution of integrated marketing and communications campaigns.
Experience of working in a fast-paced start-up environment or a larger company with a strong entrepreneurial culture.
Ability to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams.
Self-starter with drive to get things done, able to build effective cross-team relationships to move projects forward.
Strong ownership and prior experience in managing projects to deliver targets and results.
Proactive self-starter who can work both independently and as part of a multi-disciplinary team.
Proven experience and/or a strong network within the media industry is preferred, though not a strict requirement.