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Abbott

Marketing Manager

Abbott
HealthcareSingaporeOnsitePosted 1 week ago
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About the role

AI summarised

As a global healthcare leader in Cardiac Rhythm Technologies, this role is responsible for identifying, developing, and implementing strategic marketing programs across the Asia Pacific Region to drive business objectives. This position requires a deep understanding of the CRM business and involves close collaboration with regional and country teams to ensure tailored programs meet market needs.

HealthcareOnsite

Key Responsibilities

  • Develop and implement strategic marketing programs across the Asia Pacific Region, including key markets like Japan, China, Taiwan, Korea, India, Hong Kong, SEA, and ANZ.
  • Serve as a key contributor to the execution of regional marketing programs, focusing on core markets and contributing to the growth of the CRM franchise in APAC.
  • Conduct market research to inform product development, pricing strategies, new product launches, and advertising campaigns.
  • Monitor and analyze APAC market trends, consumer behavior, and competitor activity to identify actionable market opportunities.
  • Monitor product performance, market share, and customer feedback to generate new product ideas and drive service improvements.
  • Monitor sales volume, revenues, and costs against forecasts for the region and adapt plans to improve product service sales performance.
  • Liaise with cross-functional teams including R&D, production, supply chain, and demand planning to implement necessary product/service changes.
  • Design sales campaigns and collateral in collaboration with advertising and promotions specialists, and organize events/congresses.

Requirements

  • Bachelor's Degree in Marketing, Business, Science, or a related field.
  • Minimum of 5 years of related experience in the medical devices industry.
  • Demonstrated understanding of the Cardiac Rhythm Management (CRM) business is essential.
  • Proven experience building and implementing successful marketing strategies.
  • Strong market analysis skills, including understanding reimbursement policies in the region.
  • Highly strategic and analytical problem-solver with excellent communication skills.
  • Ability to work collaboratively in cross-functional teams (Sales, R&D, Manufacturing).
  • Detail-oriented, creative, and resourceful with strong presentation skills.