About the role
AI summarisedThe Vice President, Growth & Customer Product Manager is accountable for driving sustainable regional growth and commercial outcomes for cross-border transfers across DBS key markets. This role focuses on customer engagement, value proposition development, and go-to-market strategies, translating market insights into actionable growth initiatives while ensuring strong regional alignment with country teams.
BankingOnsite
Key Responsibilities
- Drive regional growth strategy across acquisition, engagement, retention, and revenue for cross-border transfers.
- Identify and prioritize growth and business development opportunities across customer segments, corridors, and markets.
- Own regional customer lifecycle and engagement strategies, from first-time usage to repeat and loyal behavior.
- Shape and refine the regional value proposition to ensure competitiveness, relevance, and customer value.
- Partner closely with Regional Marketing to drive regional campaigns, promotions, and branding initiatives.
- Define campaign objectives, target segments, and success metrics aligned to growth priorities.
- Own regional performance visibility, consolidating market insights into clear actions and priorities.
- Support senior management reviews with concise performance narratives and forward-looking insights.
Requirements
- Proven ability to drive regional growth strategy and performance.
- Strong understanding of customer lifecycle management and value proposition effectiveness in banking/fintech.
- Ability to ensure consistent customer experience across multiple markets.
- Demonstrated ability to align and collaborate with diverse regional stakeholders.
- Clear visibility and ownership of regional performance insights and actions.
- Experience in cross-border transfers or international financial services is highly relevant.