About the role
AI summarisedVP, Marketing Creative and Content Lead (Consumer Banking), Group Marketing and Communications role at DBS Bank in Singapore - Central.
BankingOnsite
Key Responsibilities
- Lead and inspire an in-house team of creative designers and content engineers, providing strategic direction and constructive feedback from concept to execution.
- Spearhead creative strategy, translating marketing briefs and business requirements into innovative and executable solutions that meet business objectives and target audience engagement.
- Oversee the entire content creation process for owned and paid channels (digital, social media, ATL, OOH, BTL), ensuring high-quality, on-brand, and impactful output.
- Craft clear, compelling, and consistent marketing copy, guiding the narrative and messaging across all communications to align with brand voice and guidelines.
Requirements
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- Oversee the entire content creation process for owned and paid channels (digital, social media, ATL, OOH, BTL), ensuring high-quality, on-brand, and impactful output.
- Craft clear, compelling, and consistent marketing copy, guiding the narrative and messaging across all communications to align with brand voice and guidelines.
- Track and report on overall creative production, efficiencies, and manage capacity planning, ensuring timely execution of deliverables in collaboration with stakeholders.