About the role
Structured from sourceMarketing Communication Manager, Lab Solutions APJ role based on the published job description. Key responsibilities and requirements were extracted directly from the posting for quick review.
IndustrialOnsiteCommunications
Key Responsibilities
- Our broad portfolio includes enterprise imaging IT, AI-powered decision support, as well as eHealth and patient engagement solutions.
- The role translates global marketing strategies into regionally relevant programs that strengthen brand presence and support business growth across diverse APJ markets.
- Regional Marketing Communications & Commercial Support Translate global marketing communications strategies into APJ-relevant campaigns and initiatives aligned with regional business priorities.
- Develop and implement regional Marcom frameworks, campaign structures, and messaging guidance to support consistent activation across APJ markets.
- Lead the planning and execution of regional marketing activities supporting product launches, portfolio campaigns, and key strategic initiatives.
Requirements
- Qualifications and experience: Bachelor’s or master’s degree in marketing, Business, Communications, or a related field.
- Several years of experience in marketing communications, commercial marketing, or branding, ideally within healthcare or life sciences industry.
- Experience managing regional marketing initiatives in a matrix organization, working through collaboration with country teams.
- Hands-on experience in campaign development, digital marketing, social media, events & exhibitions, and content creation.
- Strong stakeholder management skills with the ability to work effectively with commercial leaders, product marketing teams, and regional marketing organizations.
- Ability to translate strategic marketing direction into practical and executable marketing programs across multiple markets.