About the role
AI summarisedAs an Enterprise Martech Orchestration Product Owner, you will shape the end-state strategy and governance of the enterprise orchestration tool stack. You will serve as the single point of contact for markets, leading the enhancement and rollout of new capabilities, including GenAI, to enable precision marketing.
BankingOnsite
Key Responsibilities
- Define the orchestration vision and roadmap, ensuring alignment with business and marketing goals to increase productivity.
- Translate business needs into clear requirements/user stories and oversee delivery from idea to capability launch.
- Lead agile/scrum squads in the capacity of a Product Owner.
- Act as the subject matter expert, providing training and insights on orchestration best practices and market trends for capability adoption in markets.
- Collaborate closely with Marketing, Technology, Data teams, and regional markets to gather requirements, prioritize initiatives, and deliver solutions.
- Monitor Martech and emerging technology trends, including GenAI, to identify opportunities for innovation and differentiation.
Requirements
- Must have experience in Product Ownership within a Martech orchestration environment.
- Ability to translate complex business needs into actionable technical requirements and user stories.
- Proven experience leading agile/scrum delivery cycles.
- Strong understanding of marketing technology stacks and their governance.
- Excellent communication skills to act as a liaison between business stakeholders and technical teams.
- Proactive approach to staying ahead of industry trends like GenAI in marketing technology.