About the role
AI summarisedOffer Marketing Manager for Home Solutions portfolio at Schneider Electric in Singapore, responsible for driving growth and competitiveness of wiring devices and connected systems. Role involves product marketing strategy, go-to-market execution, and cross-functional collaboration with sales, R&D, and regional teams.
IndustrialFull-time{'name': 'Marketing'}
Key Responsibilities
- Own the product marketing strategy across the full product lifecycle (launch, growth, optimization, phase-out).
- Define and execute the 4Ps (Product, Price, Place, Promotion) strategy to maximize market penetration and profitability.
- Develop clear value propositions, positioning, and messaging tailored to different customer segments (contractors, distributors, specifiers, developers).
- Lead new product launches from concept to market execution, ensuring strong cross-functional alignment.
- Support pricing strategy, margin management, and competitive benchmarking.
- Work closely with sales teams to develop sales enablement tools (presentations, brochures, training, competitive battle cards).
- Monitor market trends, customer needs, and competitive landscape within the wiring devices or adjacent electrical industry.
- Translate insights into actionable recommendations for product roadmap and commercial strategy.
- Act as the voice of the customer internally.
- Partner closely with Sales, Business Development, Supply Chain, R&D, and Regional/Global Marketing teams.
- Influence without authority and manage multiple stakeholders with different priorities.
- Coordinate with external partners (agencies, distributors, industry platforms) when needed.
Requirements
- 3–5+ years of experience in Product Marketing, ideally B2B.
- Exposure to electrical, wiring devices, building materials, industrial products, or a closely related industry.
- Strong hands-on experience with the 4Ps of marketing.
- Solid business acumen with the ability to connect marketing strategy to commercial results.
- Proven stakeholder management skills in a matrix or cross-functional environment.
- Comfortable working in a fast-paced, agile, and changing environment.
- Prior sales experience or significant sales collaboration exposure.
- Experience working with distribution channels and project-based markets.
- Regional exposure across Southeast Asia.
- Strategic thinking with strong execution capability.
- Data-driven and insight-led decision making.
- Excellent communication and presentation skills.
- Influencing and collaboration mindset.
- Customer-centric and commercially oriented.