About the role

AI summarised

Channel Marketing Intern at Schneider Electric, a global leader in energy management and automation. The intern will support channel marketing strategies, eCommerce optimization, event planning, partner enablement, and digital marketing to drive sales growth through the channel ecosystem.

IndustrialFull-time{'name': 'Marketing'}

Key Responsibilities

Plan and execute marketing programs to drive demand.
Align initiatives with business goals: reducing channel inventory, increasing recurring revenue partners, and promoting APC by Schneider Electric solutions, focusing on strategic themes such as AI, Edge computing, Energy efficiency, and Sustainability.
Develop and execute go-to-market strategies for new product introductions, including messaging, promotions, and launch toolkits.
Drive campaigns around bundles, limited time offers, rebates, and value-added services to support both channel and online sales.
Working closely with Product BD / LOB to track competitor offerings and market trends to adjust positioning and maintain competitive edge.
Lead planning for online sales across digital marketplaces (e.g. SE eStores, Shopee, Lazada, and distributor eStores).
Manage product visibility, digital merchandising, and paid advertising to increase traffic and conversions.
Work with DAM on distribution partners to monitor online stock levels, fulfillment, and order tracking.
Report on key metrics like sell-through, conversion rates, and campaign ROI.
Plan, organize, and execute partner events, product launches, roadshows, webinars, and training workshops.
Manage end-to-end event logistics: venue coordination, invitation management, content planning, speaker sourcing, and post-event follow-up.
Collaborate with sales to ensure event objectives align with pipeline building and partner engagement goals.

Requirements

Bachelor's Degree in Business with specialization in Marketing or related, Communications or similar will set you up for success, providing a solid foundation in marketing knowledge and critical thinking skills.
Customer Focus: A customer-oriented mindset is key. If you enjoy helping others and finding solutions that make a difference, you'll thrive in this role.
Skill Set: This role offers a fantastic opportunity to develop and enhance your coordination, creativity, and communication skills. You'll gain hands-on experience in tackling real-world issues, enriching your professional journey and personal growth.