About the role
AI summarisedOversee and drive digital marketing strategies across Consumer and Wealth segments, focusing on achieving business growth through effective media strategies, optimizing customer journeys, ensuring cross-market synergy, and implementing advanced digital marketing and ad-tech capabilities. Serve as a key contact for performance reporting and digital marketing expertise within the Consumer Business.
BankingOnsite
Key Responsibilities
- Oversee and drive digital marketing strategies across Consumer and Wealth segments.
- Achieve business growth through effective media strategies.
- Optimize customer journeys across digital touchpoints.
- Ensure cross-market synergy in marketing efforts.
- Implement advanced digital marketing and ad-tech capabilities.
Requirements
- Exposure to new emerging technologies around Gen AI, agentic orchestration tools shaping the MarTech platform.
- Over 15 years' experience in product management/ product owner role building marketing capabilities and executing large enterprise marketing transformation using data, technology.
- Excellent commercial and technical awareness with a keen eye for detail.