PA

Media Strategist

Palo Alto Networks
BusinessSingapore, Singapore, SingaporeFull-time1 day ago

About the role

AI summarised

A media strategist is responsible for developing and executing marketing strategies to promote content across various platforms, ensuring alignment with brand goals and audience engagement.

BusinessFull-timeGeneral

Key Responsibilities

  • Conduct market research to identify target audiences
  • Develop content strategies and messaging
  • Collaborate with creative teams to produce media assets
  • Analyze performance metrics to optimize campaigns
  • Manage social media and digital advertising channels
  • Create press releases and media outreach plans
  • Monitor industry trends and adjust strategies accordingly

Requirements

  • Strong understanding of digital marketing channels
  • Proficiency in content creation and editing
  • Experience with SEO and PPC advertising
  • Knowledge of social media platforms and analytics
  • Ability to manage multiple projects simultaneously
  • Excellent communication and collaboration skills