About the role
AI summarisedThe Senior Email Strategist will lead email marketing strategy and execution for a technology company, focusing on campaign optimization, audience segmentation, and performance analysis to drive engagement and revenue.
BusinessFull-timeGeneral
Key Responsibilities
- Develop and execute comprehensive email marketing strategies to achieve business goals
- Manage end-to-end email campaign execution including planning, targeting, testing, and deployment
- Analyze campaign performance metrics and provide actionable insights for optimization
- Conduct A/B testing on subject lines, content, and send times to improve engagement
- Segment audiences based on behavior, demographics, and lifecycle stages
- Collaborate with cross-functional teams to align email initiatives with broader marketing efforts
- Maintain email calendar and ensure timely delivery of campaigns
- Ensure compliance with email regulations and best practices
Requirements
- 5+ years of experience in email marketing or related field
- Proven track record of developing successful email strategies
- Strong analytical skills with experience using email analytics platforms
- Proficiency in HTML and CSS for email template customization
- Experience with CRM and email service providers (e.g., Salesforce, Marketo, Mailchimp)
- Excellent project management and organizational skills
- Ability to work in a fast-paced environment and manage multiple priorities
- Strong written and verbal communication skills
- Bachelor's degree in Marketing, Communications, or related field preferred