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Dell

APJC Vendor Co-Marketing Lead

Dell
ElectronicsSingapore, SingaporeOnsitePosted 2 weeks ago
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About the role

AI summarised

Senior regional co-marketing lead responsible for managing OEM vendor relationships and joint marketing programs across APJC. Acts as the primary liaison between Dell Technologies, OEM vendors like Microsoft, and internal stakeholders to drive vendor-funded initiatives, manage budgets, and achieve business objectives.

ElectronicsOnsite

Key Responsibilities

  • Serve as the single point of contact for Vendor Co‑Marketing in the assigned region, working with OEM vendors and internal Dell stakeholders
  • Drive initiatives by introducing new co‑marketing program concepts that support Vendor Co‑Marketing KPIs for the region in terms of OPEX and/or COGS
  • Lead the planning cycle for upcoming quarter and in‑quarter co‑marketing programs and activities
  • Review Statements of Work once finalized by stakeholders to ensure programs meet guidelines and align with vendor priorities
  • Collaborate with C&C and relevant teams on compliance prior to execution (including vendor‑specific guidelines such as those from Microsoft, if applicable)
  • Facilitate strategic communication with OEM vendors regarding co‑marketing programs
  • Manage business management systems for tracking program progress, funding status, and approvals with regional operations
  • Conduct regular alignment calls with stakeholders to review progress and mitigation plans
  • Review all risk assessments (e.g., clawback/goodness) released by Finance/Operations with relevant stakeholders and C&C
  • Act as Vendor Funding SME (subject matter expert) for local and regional teams
  • Drive timely and accurate forecast/outlook processes for vendor funds
  • Manage final accrual reviews with C&C and Finance to ensure expected landing and AOP alignment

Requirements

  • Bachelor’s degree required (BA or BS)
  • 5+ years of IT industry experience
  • 1+ years of alliance/vendor ecosystem experience preferred
  • Fluent in English
  • Broad understanding of marketing activities and execution tactics
  • Strong communication and skills with the ability to collaborate across internal and external stakeholders
  • Highly motivated individual capable of managing multiple stakeholders and priorities
  • Prior knowledge of Dell products and services is a plus
  • Prior experience in marketing or vendor‑funded programs is beneficial
  • Strong existing relationships with strategic vendors (e.g., Microsoft) are preferred