About the role
AI summarisedSenior Associate/AVP, Engagement Propositions, digiWealth, FPII, Consumer Banking role at DBS Bank in Singapore - Central.
BankingOnsite
Key Responsibilities
- What we're looking for: The digiWealth team is building a new digital franchise for the future that drives investment & insurance (I&I) / retail-wealth customer acquisitions and retention, both through online transactions and offline leads.
- The job of the successful candidate will mainly involve: - Content marketing and campaign optimisation: To be a standard-bearer of content (text and visual) excellence in customer engagement assets - both in-app and via external marketing assets.
- Demonstrate creativity in packaging information into digestible formats for customers to compete in today's attention economy.
- Innovation on best habit-forming engagements: To be obsessed with driving a digital relationship with customers such that digiWealth becomes a natural port-of-call for I&I services.
Requirements
- The goal is to build a tangible, sticky wealth relationship with 3.8 million retail-wealth customers in Singapore.
- We seek an Engagements Proposition team member to drive awareness and acquisitions by building effective engagement loops.
- The successful candidate should be a self-starter with the initiative and ability to learn, adapt and achieve results in this fast-moving initiative.