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Singapore Airlines

Product Development Analyst (Web and Mobile)

Singapore Airlines
BusinessSearch by LocationFull-time3 weeks ago
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About the role

AI summarised

This role is for a Product Development Analyst at Singapore Airlines, focusing on the airline's ecommerce platforms. The analyst will support product strategy, collaborate with cross-functional teams, and drive AI-enhanced features to improve customer journeys. Responsibilities include roadmap development, user story management, KPI monitoring, and ensuring compliance with data protection and accessibility standards.

BusinessFull-time1774

Key Responsibilities

  • Support ecommerce product roadmap development and feature prioritization based on business impact and customer insights
  • Collaborate with cross-functional teams (engineering, design, analytics, vendors) to deliver product solutions
  • Contribute to AI-enhanced features (personalization, agentic commerce, intelligent search)
  • Work with UI/UX on user research, competitive analysis, and usability testing
  • Write and groom user stories, managing UAT and production releases
  • Monitor KPIs and leverage analytics/experimentation platforms for data-driven decisions
  • Design use cases for new features/initiatives supporting revenue growth and user engagement
  • Ensure compliance with data protection laws (PDPA, GDPR), payment security standards (PCI-DSS), and website accessibility standards (WCAG 2.1 AA)
  • Monitor web/app performance and customer feedback; coordinate issue resolution
  • Support stakeholder engagement, vendor coordination, and secure integrations with booking/loyalty/payment systems

Requirements

  • A degree in any discipline
  • Exposure to or interest in AI or machine learning, Large Language Models (LLM)-powered products, or NLP (academic/internship/professional experience welcomed)
  • Understanding of ecommerce trends and digital product development
  • Familiarity with Agile/Scrum; PSPO certification a plus
  • Strong communication, interpersonal, planning, and organizational skills
  • Self-driven, meticulous, and eager to learn
  • At least 2 years experience in ecommerce, digital product management, or AI/ML product roles
  • Experience or interest in genAI, chatbots, or AI-powered customer experiences
  • Familiarity with API basics and web/app integration concepts
  • Experience with A/B testing, experimentation frameworks, and continuous optimization
  • Exposure to analytics tools (GA4, Splunk)
  • Interest in SEO/AEO optimization, structured data, accessibility