About the role

AI summarised

The Digital Growth Lead at Accenture is a growth consultant who analyzes client business and digital performance to identify growth opportunities, develops strategic initiatives, and guides execution across marketing, technology, and operations. This role works with senior stakeholders and multidisciplinary teams to drive measurable business outcomes for clients in Southeast Asia.

BusinessFull-timeMarketing & Communication

Key Responsibilities

Analyze client business performance and digital maturity to identify the most significant opportunities for growth.
Develop strategic initiatives and work plans that align Accenture and client investments toward high-impact growth opportunities.
Design and guide digital strategies across multiple domains including customer experience enhancement, media strategy, performance marketing and CRM engagement.
Support the development and execution of integrated marketing campaigns that connect media, customer experience and CRM engagement.
Advise clients on capability uplift initiatives including marketing processes, digital capabilities and operational models.
Work closely with Accenture delivery teams across technology, design, business consulting and operations to translate strategy into executable programs.
Participate in and co-lead business planning discussions with client business leaders and internal leadership teams to review growth hypotheses and program performance.
Provide ongoing strategic guidance throughout the lifecycle of transformation and growth initiatives.

Requirements

Minimum 8–10 years of experience in digital marketing, marketing strategy or digital growth roles.
Demonstrated experience driving growth initiatives on the client side or in consulting environments.
Strong understanding of key digital strategy domains including customer experience, performance marketing, CRM engagement and integrated campaign planning.
Ability to analyze business and digital performance data to identify strategic growth opportunities.
Experience working closely with cross-functional teams including marketing, technology, data and operations teams.
Strong client engagement and stakeholder management skills.
Experience working within Banking, Retail or Telecommunications industries.
Familiarity with marketing and media technologies and operational marketing platforms.
Experience supporting strategic transformation or digital growth programs.
Exposure to marketing analytics, performance measurement and digital experimentation practices.