About the role
AI summarisedThis role is for a Partner Marketing Manager in the ASEAN region, focusing on developing and executing demand generation activities with strategic partners to drive AWS revenue growth. The ideal candidate has strong marketing experience, data-driven decision-making skills, and the ability to collaborate with partner organizations and internal sales teams.
BusinessFull-timeMarketing & PR
Key Responsibilities
- Creating and executing partner marketing strategies and plans for partner, in collaboration with Partner Managers/Business leaders with the goal of maximizing AWS revenue through these partners and to achieve revenue targets.
- Understanding processes and methodologies (funnel, BANT qualification etc.,) is one of the key requirements of the role.
- Understanding of the operational aspects of marketing, including strategic marketing plan development, management of marketing budget(s), creation of collaterals including joint content, customer references.
- Implementing methods to track and evaluate the impact of partner marketing funding on our business and reporting the results. This includes driving lead management, ROI analysis and reporting of both partner and AWS driven marketing activity.
- Incorporating AWS solutions within the partners go-to-market model; integrating AWS products and services within the partners solutions
- Facilitating partner development and marketing enablement initiatives that accelerate the partner's ability to effectively position and sell AWS solutions (integrated campaign development and deployment, lunch and learns, webcasts, partner communications, road shows, partner sales success stories, battle cards, etc.). Achieving marketing readiness is a key deliverable of this role.
- Coordinating regional within Field Marketing teams to scale field/channel marketing efforts through joint engagements with select partner(s).
Requirements
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation