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DBS Bank

VP, Marketing Creative and Content Lead (Consumer Banking), Group Marketing and Communications

DBS Bank
BusinessSingapore - CentralFull-time4 weeks ago
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About the role

AI summarised

The VP, Marketing Creative and Content Lead is a senior role in consumer banking marketing, responsible for leading the creative and content strategy across all channels. This role oversees a team of creatives and content specialists to develop compelling brand narratives and campaigns that drive customer engagement and business growth.

BusinessFull-timeGeneral

Key Responsibilities

  • Lead the creative and content strategy for consumer banking, ensuring alignment with brand guidelines and business objectives.
  • Oversee the development of high-quality creative assets including copy, visuals, and multimedia content for digital and offline channels.
  • Manage and mentor a team of creative professionals, fostering a culture of innovation and excellence.
  • Collaborate with cross-functional teams (product, digital, analytics) to deliver integrated marketing campaigns.
  • Drive content optimization through data-driven insights and A/B testing to improve engagement and conversion.
  • Ensure consistency of brand voice and messaging across all customer touchpoints.
  • Manage external creative agencies and vendors to scale content production.
  • Stay abreast of industry trends and competitive landscape to inform creative direction.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Minimum 12 years of experience in creative and content marketing, with at least 5 years in a leadership role.
  • Proven track record in developing and executing successful creative campaigns in consumer banking or financial services.
  • Strong portfolio demonstrating expertise in copywriting, visual design, and multimedia content.
  • Deep understanding of digital marketing channels, including social media, email, and web.
  • Excellent leadership and team management skills.
  • Strong analytical skills with ability to use data to drive creative decisions.
  • Exceptional communication and stakeholder management abilities.
  • Experience working in a fast-paced, agile environment.
  • Knowledge of brand strategy and consumer behavior in banking.