About the role

AI summarised

The Marketing Communications Analyst develops and executes data-driven marketing campaigns, analyzes performance metrics, and delivers insights to support marketing and sales teams. This role focuses on improving campaign effectiveness through data analysis, audience segmentation, and process automation while ensuring data accuracy and compliance.

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Key Responsibilities

Develop, coordinate, and execute marketing communication campaigns tailored to audiences across the region
Collect and analyze data from various sources (e.g., email, digital platforms, CRM, events, sales) to measure campaign performance and engagement metrics
Create reports and dashboards to deliver actionable insights to marketing and sales teams
Analyze customer and prospect data to support audience segmentation and improve personalization of marketing communications
Collaborate with regional teams to ensure messaging consistency and alignment with business objectives
Assist in providing data-driven input for content creation, including formats, topics, and channels
Identify opportunities to improve and automate marketing processes using data insights
Ensure accuracy and consistency of marketing data across platforms, maintaining compliance with data privacy standards

Requirements

Degree in Marketing, Communications, Business, Data Analytics, or related field
Minimum 2 years of relevant experience in marketing communications with a focus on data analysis (B2B preferred)
Skilled in Excel, Power BI, Tableau, or similar data and visualization tools
Familiar with CRM systems (e.g., Salesforce) and marketing automation platforms
Strong communication skills with the ability to turn data into marketing actions
Detail-oriented, analytical, and good at problem solving
Able to manage multiple projects and work well in a team