About the role

AI summarised

The Health Representative Manager leads customer-facing teams in Pfizer's Specialty Care business unit, driving sales excellence through strategic planning, capability building, and digital transformation. This role focuses on optimizing patient journeys, fostering innovation, ensuring compliance, and developing talent across hybrid digital sales representatives. The manager aligns sales and SME teams with brand objectives, implements strategic brand plans, and promotes Pfizer values while managing complex product portfolios and cross-functional collaboration.

BiopharmaFull-timeSales | Regular Full time

Key Responsibilities

Lead the Customer Facing Roles for the Specialty Care (HBU, RD, Onco) therapeutic areas to develop a best-in-class model based on a pull and push strategy to improve interactions and outcomes in the Specialty Care setting
Manage a complex portfolio with different product life cycles, ensuring the right level of resources deployed at the right channels according to commercial need, optimizing promotional efforts in alignment with represented TA and brand leadership
Design, develop and promote key stakeholders' relationships to maximize patients access to innovation
Align Sales and SME teams' objectives with Specialty Care brands requirements, ensuring implementation of Strategic Brand Plans and maximizing commercial capabilities of Sales teams
Support and lead the transformation of Health Representatives into Hybrid Digital Sales Representatives, adopting new digital tools and virtual interactions with HCP to provide better customer experience
Enable sales execution excellence through capability building of all customer facing roles, identifying and maximizing the most appropriate channels for brands
Develop and implement added value programs for Customer Facing teams to improve HCP and Patients experience within the Specialty Franchise, focusing on shortening the patient journey through early diagnosis to best in class vaccine/treatment or patient referral
Ensure close coordination and collaboration with CFC Lead and other X-Functional Teams to support Singapore brands strategies
Lead the customer facing organization to achieve strategic goals and financial objectives
Ensure sales excellence by working with sales representatives to identify core KPIs for assessing health and success of customer facing groups across categories and brands, including capability building
Develop tailored customer strategies to provide relevant solutions, improve patient experience with focus on early diagnosis and treatment
Foster a customer centric perspective for HCPs and Patients

Requirements

Strong track record of marketing experience within the healthcare industry, Pharmaceutical management roles, and experience with New Product launches including brand forecasting would be an added advantage
>5 years Brand, Key Account or Sales experience
Bachelor's Degree or equivalent required
Strategic and innovative thinker and able to anticipate future needs.
Collaborative approach to matrix relationships to lead, develop and execute strategies with commercial and non-commercial functions internally is required
Have HCP/patient focused mindset with a broad understanding of healthcare, and pharmaceutical environment to shape market and brand strategies to meet HCPs/patients’ needs
Excellent verbal and written communications skills
Ability to persuade, negotiate or influence others without authority