Jobfoundry
Jobfoundry
CIMB

Web Strategy and Optimisation Specialist SG

CIMB
BusinessSingaporeFull-time3 days ago
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About the role

AI summarised

This is a senior web strategy and optimization role at a bank (CIMB Singapore). The specialist will own the web strategy and conversion optimization roadmap, lead experimentation (A/B tests, personalization), manage analytics and QA, and ensure compliance with PDPA and internal governance. The role requires 5-8 years of experience in CRO, web strategy, or performance marketing, with advanced skills in Adobe Analytics/GA4, CMS (AEM), and tag management.

BusinessFull-timeGeneral

Key Responsibilities

  • Build a data‑led roadmap that translates campaign intent into conversion‑optimized experiences across www.cimb.com.sg and related web properties.
  • Connect web strategy to commercial outcomes (applications, lead quality, CAC, ROI), clarifying success metrics and decision rights.
  • Own the landing page roadmap for performance marketing campaigns, aligning with acquisition, customer acquisition cost, and ROI goals.
  • Lead the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to improve conversion efficiency and strengthen lead generation.
  • Introduce and manage AI tools to streamline workflows, speed up analysis, generate insights, and produce layout or page mock-ups to support faster iteration.
  • Define and track key metrics such as conversion rate, bounce rate, funnel progression, and lead quality to guide continuous optimisation efforts.
  • Partner with Paid Media to test ad-to-landing-page relevance, driving quality score improvements and customer acquisition cost (CAC) efficiency.
  • Lead and manage the QA process for all releases, ensuring every update meets standards for usability, responsiveness, tracking accuracy, browser compatibility, and visual consistency.
  • Ensure all department activities including web-based projects comply with PDPA, regulatory expectations, and internal governance processes, working closely with Legal, Risk, Compliance and IT Security where needed

Requirements

  • Bachelor's and/or Master's degree in Marketing, Business Analytics, Computer Science, UX Design, or related field
  • Relevant certifications in analytics (Adobe/GA4), experimentation/CRO, or UX are advantageous.
  • At least 5-8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, Performance Marketing or Project Management leading web-based projects (launches, redesigns, feature development).
  • Advanced user of Adobe Analytics/GA4 to build reports, track funnels, and identify drop‑off points.
  • Hands‑on CMS experience (e.g., AEM) and tag management (e.g., Adobe Launch/GTM).
  • End‑to‑end experimentation: quantitative & qualitative research (heatmaps, session recordings, surveys), hypothesis generation, test setup, and statistical analysis.
  • Working knowledge of HTML/CSS and basic JavaScript/jQuery for rapid prototyping and troubleshooting.
  • Familiarity with accessibility and performance best practices; SEO‑aware UX writing and information architecture.
  • Self‑starter with strong ownership; thrives in fast‑paced, matrix environments.
  • Excellent project management; drives clarity on scope, timelines, and decision rights.
  • Influencing and communication; able to frame insights for management team and non‑technical audiences.
  • Proficient in negotiation skills; able to negotiate trade-offs.
  • Ethical judgment and governance mindset; balances growth with compliance and brand standards.