About the role
AI summarisedThe Digital Growth Lead operates as a growth consultant, leveraging Accenture's advanced capabilities in marketing transformation to help leading enterprises across Southeast Asia unlock new revenue streams. This role involves analyzing client business and digital performance to identify high-impact growth opportunities, shaping transformation initiatives, and guiding execution programs by combining strategy, technology, data, and experience design.
ConsultingOnsiteMarketing & Communication
Key Responsibilities
- Analyze client business performance and digital maturity to identify significant growth opportunities.
- Develop strategic initiatives and detailed work plans aligning investments toward high-impact growth areas.
- Support the development and execution of integrated marketing campaigns connecting media, CX, and CRM engagement.
- Advise clients on capability uplift initiatives covering marketing processes, digital capabilities, and operational models.
- Translate strategy into executable programs by collaborating with Accenture delivery teams (technology, design, business consulting, operations).
- Co-lead business planning discussions with client and internal leadership to review growth hypotheses and program performance.
- Provide ongoing strategic guidance throughout the lifecycle of transformation and growth initiatives.
Requirements
- 8–10 years of experience in digital marketing, marketing strategy, or digital growth roles.
- Demonstrated success driving growth initiatives in client-side or consulting environments.
- Strong understanding of key digital strategy domains: customer experience, performance marketing, CRM engagement, and integrated campaign planning.
- Proven ability to analyze business and digital performance data to pinpoint strategic growth opportunities.
- Experience collaborating with cross-functional teams including marketing, technology, data, and operations.
- Strong client engagement and senior stakeholder management skills.