Head, Marketing & Communications, Singapore

Key Responsibilities

• Support the development and delivery of marketing and communications strategies aligned to business objectives and priorities.
• Translate commercial and service line priorities into clear, actionable marketing plans, campaigns, and initiatives.
• Owns brand and communications standards in-market, ensuring Knight Frank's voice, tone, and visual identity are applied consistently.
• Contribute to annual marketing planning, prioritisation, and budget processes.
• Provide leadership and direction for the Marketing & Communications function in Singapore.
• Establish clear processes and ways of working to ensure consistency, efficiency, and quality across all marketing and communications activity.
• Coach, develop, and support team members to build capability and performance.
• Foster a collaborative, partnership-led culture with senior management, service lines, and Asia-Pacific stakeholders.
• Lead the planning and delivery of integrated marketing campaigns across the full marketing mix, including digital marketing, SEO, social media, content, and events.
• Develop client messaging frameworks and campaign assets aligned to service line positioning.
• Use CRM insights, segmentation, and analytics to deliver targeted campaigns that improve engagement and ROI.
• In partnership with Research and service line leaders, strategise content planning and governance across the business.