About the role
AI summarisedLead Analyst, Sales Planning & Projects role at Dyson in Singapore - Technology Centre.
Consumer ElectronicsOnsiteData Analytics
Key Responsibilities
- Sales Performance & Channel Analytics Own end‑to‑end sell‑in and sell‑out reporting across all channels (direct retail, key accounts, B2B and e‑commerce), ensuring a single source of truth for sales, margin, inventory and promotional performance.
- Analyze channel trends, product mix, ASP drivers, pipeline risks and commercial opportunities impacting revenue, margin and market share.
- Deliver concise weekly insights with clear root causes, emerging risks and recommended actions for Sales and channel leaders.
- Proactively identify margin erosion risks and recommend corrective actions across pricing, promotion or channel execution.
Requirements
- Experience & Skills 5+ years in Sales Analytics, Commercial Analysis, Revenue Management, FP&A, or similar.
- Strong understanding of P&L levers: ASP, GM, promo cost, rebates, discounting.
- Advanced Excel/Google Sheets skills; experience with BI tools (Power BI/Tableau/Looker).
- Proven ability to turn data into insights and business action recommendations.