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Director, Performance Marketing

Traveloka
BusinessSingaporeFull-time2 weeks ago
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About the role

AI summarised

Director of Performance Marketing at Traveloka, a travel and e-commerce company. Responsible for leading the Display team to drive customer acquisition and re-engagement through paid social and video channels across APAC, with a strong focus on data-driven decision making, incrementality testing, and building a high-performing team.

BusinessFull-timeMarketing

Key Responsibilities

  • Own the Display growth strategy. Define and execute the paid social and video acquisition strategy across Meta, TikTok, YouTube, and emerging platforms, aligned with company level business objectives and market priorities across APAC.
  • Build the measurement foundation. Design and implement incrementality testing frameworks (geo experiments, holdout groups, causal inference methods) to isolate the true contribution of display spend. Challenge existing attribution models and replace assumptions with evidence.
  • Drive the data layer. Work with marketing analytics and data engineering to ensure the display team has reliable, granular data flowing into our central performance tables. Own the connection between campaign execution and transaction level outcomes.
  • Manage budgets with precision. Allocate and optimize multi-market display budgets based on measured incremental returns, not last click attribution. Present clear recommendations to senior leadership with full analytical backing.
  • Collaborate across functions. Partner with product, commercial, and data teams to ensure display strategies are connected to broader business initiatives. Work with creative teams to develop and test assets that drive measurable outcomes.
  • Build a high performing team. Develop the analytical capabilities of your team. Establish rigorous testing cadences, data review rhythms, and a culture where decisions are defended with evidence rather than intuition. Hire and develop specialists who combine execution speed with analytical depth.
  • Surface strategic insights. Translate campaign and audience data into actionable intelligence for the broader marketing organization and leadership team. Identify patterns in customer behavior that inform investment decisions beyond display.

Requirements

  • Bachelor's degree in a quantitative field: engineering, mathematics, statistics, economics, computer science, or equivalent.
  • 6+ years in analytically intensive roles such as management consulting, data analytics, growth strategy, or performance marketing.
  • SQL proficiency: you can query large datasets, validate data, and extract insights independently.
  • Demonstrated ability to design experiments, interpret causal results, and translate findings into business decisions.
  • Experience managing budgets and connecting spend decisions to measurable business outcomes.
  • Track record of building or upgrading team capabilities in a fast paced, multi-market environment.
  • Exceptional communication skills: you can present complex analytical findings to senior stakeholders with clarity and conviction.
  • Experience running campaigns on Meta, Google Display, TikTok, or YouTube at meaningful scale.
  • Familiarity with incrementality measurement, media mix modeling, or lift testing methodologies. (Strongly Preferred)
  • Background in travel, e-commerce, or marketplace businesses. (Strongly Preferred)
  • Proficiency with BI tools (Tableau, Looker, Data Studio) or scripting languages (Python, R). (Strongly Preferred)
  • Experience working in a regional or multi-market capacity across Southeast Asia or APAC. (Strongly Preferred)