About the role
AI summarisedThe AVP, Specialist, Performance Marketing role at DBS Bank involves owning the enterprise martech orchestration product, defining strategy and roadmap, and leading agile squads to deliver precision marketing capabilities including GenAI. The role collaborates with marketing, technology, and data teams across regional markets to drive adoption and innovation.
BusinessFull-timeGeneral
Key Responsibilities
- Participate in defining the orchestration vision and roadmap, ensuring it aligns with business and marketing goals and in-turn increase productivity.
- Translate business needs into clear requirements / user stories and oversee delivery from idea to capability launch.
- Lead the agile/scrum squads as a product owner.
- Act as the subject matter expert, provide regular trainings, insights on orchestration best practices and market trends to capability adoption in markets.
- Lead the enhancement (UR) process for new requests, ensuring alignment with product governance, smooth rollout, strong adoption, and measurable business outcomes.
- Work closely with Marketing, Technology, Data teams, and regional markets to gather requirements, prioritize initiatives, and deliver solutions that meet diverse business and customer needs.
- Stay on top of Martech and emerging technology trends, including GenAI, to identify opportunities for innovation and differentiation.
Requirements
Requirements were not listed in the extracted data for this post.