About the role

AI summarised

The Marketing Communications Analyst role involves developing and executing marketing communication campaigns, analyzing data to measure performance, and providing insights to improve marketing strategies. The position requires a degree in a related field and at least 2 years of experience in marketing communications with a focus on data analysis, preferably in a B2B environment.

ComponentsFull-timeOTHERS

Key Responsibilities

Develop, coordinate, and execute marketing communication campaigns tailored to audiences across the region.
Collect and analyze data from various sources (e.g., email, digital platforms, CRM, events, sales) to measure campaign performance and engagement metrics.
Create reports and dashboards to deliver actionable insights to marketing and sales teams.
Analyze customer and prospect data to support audience segmentation and improve personalization of marketing communications.
Collaborate with regional teams to ensure messaging consistency and alignment with business objectives.
Assist in provide data-driven input for content creation, including formats, topics, and channels.
Identify opportunities to improve and automate marketing processes using data insights.
Ensure accuracy and consistency of marketing data across platforms, maintaining compliance with data privacy standards.

Requirements

Degree in Marketing, Communications, Business, Data Analytics, or related field.
Minimum 2 years of relevant experience in marketing communications with a focus on data analysis (B2B preferred).
Skilled in Excel, Power BI, Tableau, or similar data and visualization tools. Familiar with CRM systems (e.g., Salesforce) and marketing automation platforms.
Strong communication skills with the ability to turn data into marketing actions.
Detail-oriented, analytical, and good at problem solving. Able to manage multiple projects and work well in a team.