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DBS Bank

VP / AVP, Growth & Customer Management, Product Manager, Regional Cross-border Transfers, Consumer Banking Group

DBS Bank
BusinessSingapore - CentralFull-time3 days ago
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About the role

AI summarised

The Vice President, Growth & Customer Product Manager at DBS Consumer Banking Group is responsible for driving sustainable regional growth and commercial outcomes for cross-border transfers. This role focuses on customer engagement, value proposition, and go-to-market strategies, working with country teams and stakeholders to ensure regional alignment and consistent customer value.

BusinessFull-timeGeneral

Key Responsibilities

  • Drive regional growth strategy across acquisition, engagement, retention, and revenue for cross-border transfers
  • Identify and prioritise growth and business development opportunities across customer segments, corridors, and markets
  • Partner with country teams to localise and scale successful initiatives across the region
  • Own regional customer lifecycle and engagement strategies, from first‑time usage to repeat and loyal behaviour
  • Act as a regional advocate for customer experience, identifying journey gaps and shaping proposition enhancements
  • Shape and refine the regional value proposition to ensure competitiveness, relevance, and customer value
  • Partner closely with Regional Marketing to drive regional campaigns, promotions, and branding initiatives
  • Define campaign objectives, target segments, and success metrics aligned to growth priorities
  • Own regional performance visibility, consolidating market insights into clear actions and priorities
  • Support senior management reviews with concise performance narratives and forward‑looking insights
  • Serve as the central regional point of coordination across country teams and functional stakeholders
  • Build strong relationships to align priorities and drive execution without direct authority

Requirements

  • Degree in Business, Finance, Marketing, or related field
  • Minimum 10 years of experience in product management, growth, or customer strategy in banking or financial services
  • Proven track record in driving regional growth and customer engagement initiatives
  • Strong understanding of cross-border payments and consumer banking products
  • Experience in managing cross-functional teams and stakeholder relationships across multiple markets
  • Excellent analytical skills with ability to translate data into actionable insights
  • Strong communication and presentation skills
  • Ability to work in a fast-paced, dynamic environment
  • Strategic thinking with execution focus
  • Leadership skills to influence without direct authority