Head of Decision Management SG

Key Responsibilities

• Define the overall CBGS' data analytics strategic and focus areas.
• Work closely with business functions/products and external parties to identify business growth opportunities and drive corresponding solutions.
• Analyse and enhance customer segmentation strategies, event-trigger strategies, channel engagement strategies aimed at acquiring, deepening or retaining customer relationships.
• Support Consumer Banking's business performance through analytics driven decision making process across multiple customer segment/product portfolio.
• Support key business decision making by delivering relevant and value added strategic and tactical analytics and ensure insights are actioned through campaign/marketing and products.
• Leverage on analytics and data science to drive optimal decision-making across customer lifecycle, customer segmentation, products lines and credit lifecycles.
• Collaborate with ITD and IT SA for designing, building, and maintaining the infrastructure that supports data storage, processing, and retrieval.
• Develop data pipelines that move data from source systems to data warehouses, data lakes that enable data extraction and transformation for predictive or prescriptive modeling.
• Drive the use of decision rules, event-based triggers, statistical models, machine learning and AI techniques for automation of business decisions and operations.
• Lead to develop custom data models and algorithms to apply to data sets via AI/ML.
• Deliver consumer insights to business units like products, marketing, customer relationship management and credit operations.
• Champion projects that acquire, host, process and deploy data flows and models with clear business objectives.