About the role
AI summarisedThe Intern, Content Marketing role supports Sembcorp's Renewable Energy business by assisting in the development and execution of content marketing strategies. Responsibilities include creating and optimizing content for digital channels, managing the content calendar, conducting market research, and supporting marketing and business development functions. The ideal candidate demonstrates interest in B2B marketing, possesses strong communication and technical skills, and has familiarity with the energy and sustainability sector.
UtilitiesOnsite
Key Responsibilities
- Collaborate with the team to develop content marketing strategies and campaigns
- Create, write and publish content for the company website and other digital channels
- Optimize content for search engines (SEO) and social media to improve company’s online visibility and organic web traffic
- Contribute ideas for the company’s content marketing
- Maintain the company’s content marketing calendar
- Perform market research for content marketing and other ad-hoc projects
- Responsible for taking meeting minutes and circulation for information and action
- Assist in ad-hoc tasks to support Marketing, Business Development and Customer Engagement functions
Requirements
- Demonstrate interest in B2B marketing, including a desire to understand industry trends and dynamics, as well as customer needs in a professional business environment
- Proficiency in Microsoft Word, PowerPoint, Excel and various relevant AI tools
- Strong written and verbal communication skills tailored to professional audiences and stakeholders
- Knowledge of content management systems, web analytics and CRM systems
- Creative thinking skills – to brainstorm creative ideas for content marketing
- Market Research skills to identify content and marketing opportunities
- Demonstrated prior knowledge, experience or interest in the energy, renewables and sustainability sector will be advantageous