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Jobfoundry
CIMB

Consumer Marketing Team Manager SG

CIMB
BusinessSingaporeFull-time3 months ago
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About the role

AI summarised

This is a senior marketing manager role at a bank (CIMB) leading the consumer marketing team. The role involves developing integrated marketing strategies, overseeing end-to-end campaign delivery, managing stakeholders and agencies, and leading a team of marketers. The ideal candidate has at least 12 years of marketing experience in banking, financial services, fintech, or consumer brands.

BusinessFull-timeGeneral

Key Responsibilities

  • Lead the development of integrated marketing strategies aligned to business objectives across consumer banking portfolio.
  • Translate customer insights, data trends, and competitive intelligence into actionable marketing plans that drive acquisition, usage, and retention.
  • Identify and evaluate new partnership, collaboration, and platform opportunities to unlock incremental growth and engagement.
  • Own annual marketing planning and budgeting, ensuring effective allocation, optimisation, and ROI tracking.
  • Act as brand steward for consumer banking, ensuring all campaigns adhere to CIMB's brand guidelines, tone of voice, and customer promise.
  • Oversee end-to-end campaign delivery, including strategy, creative development, activation, timeline management, and post-campaign optimisation.
  • Drive a balanced marketing mix across brand-building and performance initiatives.
  • Ensure messaging is consistently tailored to priority customer segments across the customer lifecycle.
  • Partner with product, digital and analytics teams to deliver campaigns that support key commercial KPIs.
  • Proactively identify cross-sell and up-sell opportunities across the consumer banking ecosystem.
  • Track and report on campaign performance, effectiveness, and learnings to inform continuous improvement.
  • Manage external agencies and vendors to ensure high-quality delivery and value for money.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, Finance, or related disciplines.
  • Minimum 12 years of relevant marketing experience, preferably within banking, financial services, fintech, or consumer brands.
  • Proven track record in managing integrated marketing campaigns across brand and performance channels.
  • Prior experience leading and developing teams.
  • Strong understanding of consumer marketing, brand management, and customer segmentation.
  • Experience working with digital, CRM and data-led marketing approaches.
  • Solid stakeholder and agency management skills.
  • Excellent written and verbal communication skills in English; proficiency in an additional language is an advantage.
  • Commercially driven with strong business acumen.
  • Comfortable operating in a fast-paced, matrixed environment.
  • Decisive, collaborative, and able to influence across functions.
  • Hands-on leader who balances strategic thinking with executional excellence.
  • Be prepared to be hands-on as this is both a strategic and tactical role.