About the role
AI summarisedMarketing Manager, SEA Category & GTM role at Dyson in Singapore - Technology Centre.
Consumer ElectronicsOnsiteMarketing Generalist
Key Responsibilities
- Provide marketing leadership for the market, ensuring category and brand strategies translate into delivery of our P&L.
- Driver of commercial performance agenda, setting success metrics, reviewing results versus plan, and steering strategic interventions to close gaps and accelerate growth.
- Lead decision‑making on portfolio prioritisation, go-to-market strategy, marketing investment allocation, balancing short‑term delivery with long‑term brand growth.
Requirements
- Skills & Experience Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of experience in brand management experience, ideally within consumer electronics, FMCG, or a premium brand environment.
- Proven ability to set category strategy and lead commercial outcomes at market level.
- Strong commercial acumen, including P&L ownership, investment governance, and ROI thinking.