Product and Customer Analytics Specialist SG

Key Responsibilities

• Perform advance analytics on product and customer data to identify trends, patterns and insights that inform business decisions.
• Build and maintain dashboards, reports and metrics that track customer behavior and product performance.
• Conduct A/B testing, customer segmentation, and cohort analysis to optimize product features and customer journeys.
• Utilize statistical and predictive modelling to forecast product demand, customer behavior and identify opportunities for cross-sell/up-sell, optimize revenue and operations.
• Be able to articulate the data journey from end-to-end, from data ingestion coming from various systems to data-driven strategy implementations and portfolio monitoring.
• Be able to perform end-to-end Analytics, from Descriptive and Inferential, to Prescriptive and Advanced Analytics, applying ML solutions as required, and formulation of business strategies, including business impact analysis and overseeing of strategy implementation.
• Be able to perform process optimization and automation, DataMart architecture design and setup.
• Lead the Campaign and Leads Management team for campaign tasks planning, data execution, performance tracking and leads base management for SG Consumer Banking.
• Meet the needs of business teams in turn-around-time, data quality and advanced analytics during implementing marketing campaign strategies.
• Work closely with business stakeholders, including product managers, marketing teams, and segment managers, to understand their analytical needs, provide support, and guide decision-making processes.
• Interpret data and present findings to stakeholders, making recommendations to enhance business outcome, customer experience and product impact.
• Stay updated on industry trends, best practices, and regulatory changes in the banking and wealth management sectors to identify opportunities for innovation and competitive advantage.