OCBC

Wealth Marketing - Assistant Manager/Manager

OCBC
BusinessOCBC SingaporeFull-time2 weeks ago

About the role

AI summarised

This role is for a Wealth Marketing Assistant Manager/Manager at a bank or wealth management firm. The position involves developing and executing marketing strategies to promote wealth management products and services, managing campaigns, and collaborating with internal teams to drive business growth.

BusinessFull-timeGeneral

Key Responsibilities

  • Develop and implement marketing strategies for wealth management products and services.
  • Manage end-to-end marketing campaigns across digital and traditional channels.
  • Create compelling content for marketing collateral, including brochures, presentations, and digital assets.
  • Collaborate with product teams to align marketing initiatives with business objectives.
  • Monitor and analyze campaign performance to optimize ROI and report insights.
  • Coordinate with external agencies and vendors for campaign execution.
  • Ensure brand consistency across all marketing materials and communications.
  • Support relationship managers with marketing tools and materials for client engagement.

Requirements

  • Bachelor's degree in Marketing, Business, Finance, or related field.
  • Minimum 5 years of experience in marketing, preferably in wealth management or financial services.
  • Strong understanding of wealth management products and client segments.
  • Proven track record in developing and executing successful marketing campaigns.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools and analytics platforms.
  • Ability to manage multiple projects and stakeholders effectively.
  • Creative thinking with strong attention to detail.
  • Team player with ability to work in a fast-paced environment.