About the role
AI summarisedSenior Commercial Manager role at Dyson in Singapore - Technology Centre.
Consumer ElectronicsOnsiteMarketing Generalist
Key Responsibilities
- Strategic Leadership and Market Analysis: Analyse consumer trends, competitor activity, and market insights to identify growth opportunities and shape the strategic direction for the stylers category.
- Product Development Collaboration: Own the commercial activities within the NPD (New Product Development) milestone process, working closely with Engineering to refine product vision, collaborating with Operations and Supply to define launch phasing and volumes, and ensuring Quality aligns with performance targets to meet and exceed consumer expectations.
- Business Case Development: Create compelling business cases and align with regional leads to secure cross-functional buy-in and operational support.
- Proposition and Messaging Creation: Lead proposition testing and research to understand consumer preferences, evaluate tone of voice, brand positioning, and feature value.
Requirements
- Education: Bachelor’s degree in Business, Marketing, or experience in a related field.
- Experience: product/brand management experience, preferably within the beauty or personal care industry.
- Passion for Beauty Technology: Demonstrated enthusiasm for the evolving beauty tech landscape.
- /knowledge of T3/T4 (Curly and Coily) hair types.