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Siemens

CLS Marketing Head, Lab Solutions APJ

Siemens
Advanced Manufacturing & ElectronicsBangalore - Karnataka - India | Hong Kong - Hong Kong - Hong Kong | Kuala Lumpur - Wilayah Persekutuan Kuala Lumpur - Malaysia | Seoul - Seoul-teukbyeolsi - Korea | Republic of | Singapore - Central Singapore - Singapore | Taipei - Taipei shih - Taiwan Province of China | Tokyo - Tokyo - JapanOnsitePosted 7 months ago
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About the role

AI summarised

The Marketing Head for Lab Solutions APJ leads regional marketing strategies to drive growth and market share for life sciences and laboratory technologies across the Asia-Pacific Japan region. This senior leadership role focuses on go-to-market execution, product portfolio management, and cross-functional collaboration to deliver business objectives.

IndustrialOnsiteMarketing

Key Responsibilities

  • Develop and execute the annual regional marketing plan for the Lab Solutions portfolio across APJ
  • Drive revenue growth and market share expansion through effective product positioning and GTM strategies
  • Manage the regional marketing budget and ensure optimal allocation across various channels and programs
  • Lead and mentor a high-performing team of regional and country marketing managers
  • Collaborate with global product management to influence product roadmaps based on regional market requirements
  • Oversee the launch of new products and solutions within the APJ market
  • Analyze market trends, competitor activities, and customer insights to refine marketing strategies
  • Partner with sales leadership to align marketing activities with commercial priorities and sales targets
  • Direct digital marketing initiatives and lead generation programs to enhance brand visibility
  • Represent the APJ region in global marketing forums and business reviews

Requirements

  • Bachelor’s degree in Life Sciences, Chemistry, Biology, or a related technical field
  • Minimum of 10 years of marketing or commercial leadership experience in the life sciences or medtech industry
  • Proven track record of managing complex product portfolios in the Asia-Pacific Japan region
  • Strong strategic thinking capabilities with experience in developing and implementing GTM plans
  • Demonstrated ability to lead cross-functional and multi-cultural teams in a matrix environment
  • Experience in digital marketing transformation and multi-channel customer engagement
  • Excellent communication and presentation skills in English
  • Ability to travel extensively within the APJ region and occasionally to global headquarters
  • MBA or advanced degree in business or marketing is highly preferred
  • Deep understanding of the lab research, diagnostics, or bioprocessing market landscape
  • Strong analytical skills with proficiency in financial modeling and ROI analysis
  • Experience working with CRM platforms and marketing automation tools