About the role
AI summarisedShape the future of Airbus Defence (AD)'s presence in the APAC region by acting as the regional marketing anchor. This role is responsible for aligning European marketing teams with local business objectives to drive long-term growth and deepen customer intimacy through strategic market positioning.
AerospaceOnsite
Key Responsibilities
- Develop and implement an integrated regional marketing plan that mirrors overall business objectives.
- Create compelling, non-product-specific initiatives to define market perception of the brand through digital marketing and site capability showcases.
- Drive long-term customer engagement by analyzing country-specific business trends and developing future-influencing initiatives.
- Serve as the primary Marketing interface for Key Account Managers (KAMs), equipping them with necessary tools and portfolio insights to secure wins.
- Own the regional presence by implementing sponsorships, leading conferences, and ensuring APAC's voice is heard at major corporate events.
- Guide the APAC team through the Customer Feedback process, translating raw insights into actionable marketing strategies.
Requirements
- Bachelor's Degree in Business, Aerospace Engineering, Engineering, or a related field.
- At least 5 years of professional experience in a similar marketing role or related field.
- Proven experience leading and coordinating marketing campaigns to support business growth.
- Demonstrated ability to ensure market segment-specific requirements are met.
- Experience collaborating closely with campaign, sales teams, and product/portfolio management.
- Strong understanding of the 4Ps of marketing.
- Proven experience developing and deploying robust marketing tools and applications.
- Confident in engaging with high-level customers and top management regarding marketing strategy.