About the role
AI summarisedDrive the growth and competitiveness of the Home Solutions portfolio (including Wiring Devices and Connected Systems) in Singapore. This critical role sits at the intersection of marketing, sales, and product, shaping go-to-market execution and commercial performance.
IndustrialOnsiteMarketing
Key Responsibilities
- Own the product marketing strategy across the full product lifecycle (launch, growth, optimization, phase-out).
- Define and execute the 4Ps (Product, Price, Place, Promotion) strategy to maximize market penetration and profitability.
- Develop clear value propositions, positioning, and messaging tailored to different customer segments (contractors, distributors, specifiers, developers).
- Support pricing strategy, margin management, and competitive benchmarking.
- Develop sales enablement tools including presentations, brochures, training, and competitive battle cards in collaboration with sales teams.
- Monitor market trends, customer needs, and the competitive landscape within the wiring devices or adjacent electrical industry.
- Translate market insights into actionable recommendations for product roadmap and commercial strategy.
Requirements
- 3-5+ years of experience in Product Marketing, ideally B2B.
- Strong hands-on experience with the 4Ps of marketing.
- Solid business acumen connecting marketing strategy to commercial results.
- Proven stakeholder management skills in a matrix or cross-functional environment.
- Comfortable working in a fast-paced, agile, and changing environment.
- Excellent communication and presentation skills.
- Data-driven and insight-led decision making capability.
- Influencing and collaboration mindset.