About the role
AI summarisedThis role is a Senior Associate/AVP in the Engagement Propositions team for digiWealth, part of Consumer Banking Singapore at a major bank. The position focuses on developing and executing engagement strategies to drive client acquisition, retention, and cross-sell for the digital wealth platform.
BusinessFull-timeGeneral
Key Responsibilities
- Develop and execute engagement propositions to drive client acquisition, retention, and cross-sell for digiWealth platform
- Design and implement targeted campaigns across digital channels to increase client engagement and product uptake
- Analyze client data and behavioral insights to identify opportunities for personalized engagement
- Collaborate with product, marketing, and analytics teams to deliver integrated client experiences
- Monitor and report on campaign performance, providing recommendations for optimization
- Manage end-to-end campaign execution including creative development, targeting, and measurement
- Stay abreast of market trends and competitor activities to inform proposition development
Requirements
- Bachelor's degree in Business, Marketing, Finance, or related field
- Minimum 5 years of experience in wealth management, banking, or financial services marketing
- Proven track record in developing and executing client engagement strategies
- Strong analytical skills with ability to derive insights from data
- Excellent project management and stakeholder management skills
- Experience with digital marketing tools and platforms
- Knowledge of wealth management products and client lifecycle
- Strong written and verbal communication skills
- Ability to work in a fast-paced, dynamic environment