DBS Bank

VP, Platform Specialist, Enterprise MarTech Platform & Governance, Group Marketing & Communications

DBS Bank
BusinessSingapore - CentralFull-time4 days ago

About the role

AI summarised

The VP, Platform Specialist leads digital marketing strategies for Consumer and Wealth Management segments at DBS, focusing on media strategies, customer journey optimization, and ad-tech capabilities to drive business growth.

BusinessFull-timeGeneral

Key Responsibilities

  • Oversee and drive digital marketing strategies across Consumer and Wealth segments
  • Achieve business growth through effective media strategies
  • Optimize customer journeys
  • Ensure cross-market synergy
  • Implement advanced digital marketing and ad-tech capabilities
  • Serve as key contact for performance reporting and digital marketing expertise within the Consumer Business

Requirements

Requirements were not listed in the extracted data for this post.