About the role
AI summarisedThe Head of Customer & Marketing Strategy leads the development and execution of customer and marketing strategies for a financial institution. This role involves defining customer segments, value propositions, and go-to-market plans to drive business growth and enhance customer experience.
BusinessFull-timeGeneral
Key Responsibilities
- Define and drive the overall customer and marketing strategy aligned with business objectives
- Lead customer segmentation, targeting, and positioning to maximize market impact
- Develop compelling value propositions and go-to-market strategies for key customer segments
- Oversee the design and execution of integrated marketing campaigns across channels
- Drive customer experience initiatives to improve satisfaction and loyalty
- Leverage data and analytics to derive customer insights and inform strategy
- Collaborate with product, sales, and digital teams to ensure alignment and execution
- Monitor market trends, competitor activities, and customer feedback to adapt strategies
- Manage and mentor a team of marketing and strategy professionals
- Report on marketing performance and ROI to senior leadership
Requirements
- Bachelor's degree in Business, Marketing, Finance, or related field; MBA preferred
- 10+ years of experience in customer strategy, marketing strategy, or related roles
- Proven track record in developing and executing successful marketing strategies
- Strong understanding of customer segmentation, value proposition design, and go-to-market planning
- Experience in financial services or banking industry is highly preferred
- Excellent analytical skills with ability to translate data into actionable insights
- Strong leadership and team management experience
- Exceptional communication and stakeholder management skills
- Strategic thinker with a customer-centric mindset
- Proficiency in marketing analytics tools and CRM systems