About the role
AI summarisedThis is a data/business analyst role in the consumer banking group at a regional bank, focusing on campaign analytics. The role involves analyzing customer data to drive marketing campaigns and improve business outcomes.
BusinessFull-timeGeneral
Key Responsibilities
- Analyze customer data to identify trends and opportunities for marketing campaigns.
- Develop and maintain dashboards and reports to track campaign performance.
- Collaborate with business stakeholders to define campaign requirements and success metrics.
- Perform data extraction, transformation, and loading (ETL) processes using SQL and other tools.
- Conduct A/B testing and statistical analysis to optimize campaign effectiveness.
- Present insights and recommendations to senior management and regional teams.
- Ensure data quality and integrity across campaign data sources.
- Support ad-hoc data requests and analysis for business units.
Requirements
- Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, or Computer Science.
- Minimum 3-5 years of experience in data analysis, preferably in banking or financial services.
- Proficiency in SQL and experience with data visualization tools such as Tableau or Power BI.
- Strong analytical and problem-solving skills.
- Experience with campaign management tools and CRM systems.
- Knowledge of statistical methods and tools such as Python or R.
- Excellent communication and presentation skills.
- Ability to work independently and in a team environment.
- Experience in consumer banking or marketing analytics is preferred.
- Familiarity with data governance and data privacy regulations.