About the role
AI summarisedThe Regional Senior Digital Partner-Channel is responsible for driving partner programs and managing digital touchpoints to enhance channel engagement across 9 countries in East Asia. This role develops strategies for channel animation, integrates local insights, and ensures effective partner activation through digital initiatives.
IndustrialOnsiteMarketing
Key Responsibilities
- Ensure seamless customer journey from offline to online
- Develop strategies for channel animation and engagement across digital touchpoints
- Execute digital partner programs to strengthen channel relationships
- Drive partner activation through digital campaigns, animations, and interactive content
- Monitor engagement metrics and continuously improve performance
- Brief and manage agencies for creative development, campaign execution, and digital animations
- Integrate local market insights into global frameworks for relevance and impact
- Collaborate with Commercial BU, Marcom, and global teams for alignment and execution
Requirements
- Bachelor’s degree in Marketing, Digital Media, Business, or related field
- 7+ years in digital marketing, channel marketing, or partner engagement roles
- Proven experience managing agencies and executing digital campaigns
- Strong understanding of channel ecosystems and digital engagement strategies
- Analytical skills for tracking engagement and optimizing programs
- Excellent communication and stakeholder management skills
- Ability to manage multiple projects and deadlines effectively