About the role
AI summarisedDirect Retail Manager role at Dyson in Singapore - Technology Centre.
Consumer ElectronicsOnsiteRetail Stores
Key Responsibilities
- Sales, Commercial Performance & Business Growth Own revenue, conversion, ATV, UPT, category mix, and margin performance across all direct stores.
- Lead trading rhythm with Store Managers; review KPIs, diagnose gaps, take corrective action, and deploy relevant plans.
- Partner Trade and Retail Marketing to convert campaigns, launches, and activations into measurable sales impact.
- Ensure core SKUs and key categories are always in stock, well‑merchandised, and optimized for commercial conversion.
Requirements
- Reporting & Analysis Own all sales, labor, and operational reporting for six stores — accurate, on time, no exceptions.
- Provide sharp insights to Sales Leadership and Marketing, translating store data into clear actions.
- Track KPI trends (traffic, conversion, demo performance, category mix) and drive immediate corrective plans.
- Ensure Store Managers maintain clean, reliable data — zero tolerance for inaccuracies.