About the role

AI summarised

The Customer Marketing Executive supports the planning, execution, and analysis of trade marketing campaigns and promotional activities. This role involves coordinating with sales and suppliers, managing inventory and budgets, analyzing performance data, and providing administrative support to ensure effective in-store and channel marketing initiatives. The position requires strong organizational, analytical, and communication skills in a fast-paced commercial environment.

HealthcareOnsite

Key Responsibilities

Assist in the development and implementation of trade marketing campaigns and promotions, including coordinating logistics and creating promotional materials
Oversee and implement retailer-specific promotional campaigns, including in-store promotions, roadshows, and sampling events
Ensure all promotional banded packs are fully prepared and ready for sales, including managing forecasting, demand, tracking, and reviews
Monitor inventory levels of promotional materials and gimmicks, and coordinate with suppliers and sales team to ensure proper stocking at retailer locations
Track and monitor the results of all trade marketing initiatives and assist in preparing reports and presentations summarizing findings and ROI
Prepare monthly updates and reports on trade marketing activities, including performance metrics and feedback from sales and marketing teams
Track and analyze pricing architecture across channels to ensure alignment with promotional strategies and competitive positioning
Support data-driven decision-making by delivering insights on shopper behavior trends, execution gaps, and competitive benchmarks
Provide general administrative support, including maintaining the Customer Marketing Calendar and Activity Grid
Oversee end-to-end trade spend management and maintain comprehensive budget tracking for financial accuracy, compliance, and resource allocation

Requirements

Minimum 2 years’ experience in Trade Marketing, Customer Marketing, or related commercial functions
FMCG and trade promotion experience is an advantage
Strong communication skills, both written and verbal
Proficiency in NielsenIQ and Microsoft Office (Excel, PowerPoint, Word)
Strong analytical capability with the ability to interpret and work with data
Highly organized, with strong time-management skills
Strong problem-solving and troubleshooting skills
Able to multitask and work independently in a fast-paced environment with multiple stakeholders
Positive attitude with a willingness to adopt modern tools and technologies
Bachelor’s Degree